CLIENT

MEATER is the U.S. leader in smart, wireless cooking thermometers. MEATER features Bluetooth and WiFi. Unlike other smart meat thermometers, it is completely wireless and is a versatile tool that can be used whether cooking with barbecues, smokers, kamados, in an oven or on the griddle or pan.

OBJECTIVE

To make MEATER products known among the media and influential people in the world of gastronomy.

ACTIONS

Manage 43 MEATER sample deliveries in 9 months.

RESULTS
  • 106 featured media publications, including reviews through product exchange
  • 4 free videos on YouTube
  • 3 no-cost social media activations with former MasterChef contestants and food influencers.

Total: 113 impacts

TESTIMONY

“Amazing results, keep it up!”

Benjamin Brey , Senior Communication Manager at MEATER
CONCLUSION

In consumer technology product communication, lifestyle media are essential. It is essential to know those responsible for choosing the brands and models to be published, to take advantage of or provoke trend articles, showcases and productions to place them, to manage the available samples well, to support with texts and images adapted to this target, among other skills. And, in addition, identify and manage opportunities in media specialized in technology, to perform more technical and in-depth tests.

GRAPHIC MATERIAL