CLIENT
INGRAM MICRO is a global leader in brand distribution, reaching nearly 90% of the world’s population with its extensive network. The company’s solutions portfolio features thousands of hardware and technology service options, including XaaS solutions. Committed to sustainability, INGRAM MICRO offers comprehensive IT asset disposal services, along with reverse logistics and repair solutions. Their Ingram Micro Xvantage™ digital platform provides the smartest and most efficient way to conduct business in the IT industry. With operations spanning nearly 200 countries, the company boasts a dedicated team of approximately 27,000 associates, serving over 161,000 customers and partnering with 1,500 vendors worldwide.

OBJECTIVE
- To enhance brand visibility and generate greater brand awareness and establish them as opinion leaders and expert voices in different sectors: consumer electronics, cybersecurity, banking, health, energy, public administration, sustainability, etc.
- Position Ingram Micro as a trusted and knowledgeable resource on pressing technology-related issues such as artificial intelligence. In the end, it is the brand behind the main technology brands so they possess deep sectorial insights and market expertise.
- Introduce Ingram Micro’s spokespeople to journalists, showcasing them as authoritative voices in the technology industry and key verticals including banking, healthcare, energy, public administration, and HR.
- Highlight their expertise and pivotal role within Spain’s technology sector.
STRATEGY
Our objective is to streamline accessibility to Ingram Micro spokespersons, who stand prepared to address journalists’ inquiries on a broad spectrum of critical subjects. Through this initiative, we seek to provide expertise across diverse domains, fostering enduring and collaborative relationships.
Moreover, our commitment extends to furnishing journalists with comprehensive information, data, and pertinent content concerning the ever-evolving landscape of the technology sector.
ACTIONS
- Corporate press releases.
- Creation of media stories aligned with current events or significant dates.
- Facilitation of interviews with key spokespersons from various business units including consumer, professional, cloud, marketing, and HR.
- Development of opinion columns covering diverse topics such as artificial intelligence, sustainability, and the role of women in corporations.
- Participation in reports on hot topics.
- One-on-one meetings with key journalists from general, economic, technology, and vertical media.
- Press trip to Ingram Micro’s new facilities to present its digital project (xVantage).
- Simposium 2023, Ingram Micro’s annual event attended by top technology brands: organization of press trip and press conference during the event, as well as interviews and other opportunities
RESULTS
Throughout these last 12 months, a total of 33 impacts have been registered in technological media and 233 in general and economic media.

TESTIMONIALS

Josep Hilari, Senior Executive/CMO/Managing Director








