Llámanos: + 34 692 90 71 31 - hola@121pr.com

LAUNCHED NEW PCCOMPONENTES WEB AND PR IN MEDIA RELATIONS: AVERAGE OF 65% COVERAGE IN TIER 1 MEDIA

PROJECT OVERVIEW

COMPANY BACKGROUND

PcComponentes was the leading platform in online technology sales in Spain in 2016, 2017 and 2018, three years of records un media coverage and results.

OBJECTIVE

Promote the brand image and recognition of PcComponentes over competitors such as Amazon, MediaMarkt, and others.

RESULTS

• 265 and 290 clippings in the Black Friday 2017 and 2018 campaigns, respectively.
• 58% of coverage in Tier 1 media (Sport, Antena 3, Engadget…), during 2018 Black Friday campaign.
• An average of 65% presence in Tier 1 media, along all the campaign conducted for PcComponentes (2016, 2017, and 2018), with a huge total equivalent advertising value.

TEAM FEEDBACK

“We greatly appreciate the efforts you made all this time, and hopefully there will be more opportunities for collaboration, because we achieved a notoriety increase that is partly due to your work. I wish you the best in the future. Keep up the same good work.”

– Alfonso Tomas, CEO, PcComponentes

“Every year we always go further and the Black Friday campaign increasingly rise the interest of the media, due to the constant and well-executed work the whole year and the extra effort that was made in this campaign, the most important of the year.“

– Cristina Jover, Communications Director, PcComponentes

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