ARRANGED AN OUTSTANDING ONLINE PRESS CONFERENCE FOR SHURE, A TOP AUDIO AMERICAN COMPANY
COMPANY BACKGROUND
Shure offers earphones, headsets, and microphones.
OBJECTIVE
- Support Shure’s marketing strategy, delivering corporate messages to diverse audiences.
- Increase brand visibility as a leading audio and consumer media in Spain and Portugal.
RESULTS
• Initial goal 20-30 media outlets
• Attendees achieved: 48 journalists and media.
• More than 90 online clippings in Spain alone, obtained in the first month and a half of the campaign
• 20 outstanding pieces in top mass media
• Awarded as one of the Best 2020 PR Campaigns by “Top Comunicación”.
TEAM FEEDBACK
“Collaborating with the 121PR team has been a truly extraordinary experience. We needed a first-class partner that could provide us with the highest level of presentation and communication with the press of such a prestigious brand as Shure. The symbiosis between the two work teams has been total and it is very gratifying to join forces with such experienced professionals, who plan carefully and pay attention to every detail.”
– Montse Giménez, Marketing Manager of EARPRO