CLIENT

Futurs is the technology division of the Ribera Healthcare group, leader in Spain of the most advanced healthcare management technology. Created in 2019 as a new concept of reliable healthcare, Futurs brings together the vision and clinical experience of more than 20 years of the Ribera Healthcare group and the most innovative technology, with their own solutions and a clear commitment to technology to provide an optimal and comprehensive response to the healthcare needs of both healthcare professionals and the general population.

OBJECTIVE

The company was looking to attract the best talent in the industry and relied on 121PR to reinforce its Employer Brand image and support its branding strategy through public relations to showcase its attractiveness as an excellent employer in the TI area.

STRATEGY
  • Make Futurs known the target audience and value it as a potential employer with highly competitive offers for the best professionals. Highlight Futurs’ values to gain proximity and engagement with the target audience.
  • Combine PR with social media content and social ads to reach the target audience and gain engagement, so that they recognize, know and understand the company’s messages.
  • Create a campaign to improve Futurs’ engagement on LinkedIn.
  • Development of innovative content to build a “conversion funnel” that attracts CVs and job applicants.
ACTIONS
  • Production of texts with an average of 8 articles per month (press releases, opinion columns).
  • Analysis of more than 100 potential media and their costs for advertising campaigns.
  • Virtual meetings with journalists and interested media.
  • Analysis of technological and health events, as well as selection of the most recommended by the agency.
  • To access the press room click here.

Social media strategy

Futurs’ main concern was to introduce its vision as a company, attract talent and announce its participation in workshops and events in the sector.

For this end, a campaign was carried out on LinkedIn with weekly posts in which the company was made known in different ways:

  • Statements from its current employees.
  • Sharing the solutions and improvements for healthcare created by Futurs.
  • Sharing online and offline media appearances.
  • Explaining the services they offer on a B2B level for other healthcare companies that want to integrate technology into their processes.
RESULTS
  • In the 6 months of the project, 68 hits have been published.
  • +11 releases were published on a monthly average (KPI: +10 per month)
  • 17 appearances in TIER 1 media (KPI: +2 per month)
  • 6 interviews in media, among which stands out Telediario TVE and La Sexta.

In addition, thanks to the strategy developed on LinkedIn by 121PR, in 6 months it was achieved:

  • + 6,400 new followers.
  • + 10,000 visitors.
  • + 28,600 page views.
  • + 960 clicks on the link to its talent attraction portal.
GRAPHIC MATERIAL