Founded in 1976, Acer is one of the world’s leading ICT companies, with a presence in more than 160 countries. As Acer evolves with the industry and the changes in lifestyle, its focus is on achieving a world where hardware, software and services merge together, creating ecosystems and opening up new possibilities for both users and businesses. Acer’s 7500 employees are dedicated to research, design, marketing, sales and support of products and solutions that break down the barriers between people and technology.

To consolidate, for yet another year, Acer’s position as a leading brand of consumer technology in Spain following the success achieved at CES 2023, held in Las Vegas, and to reinforce the brand’s commitment to sustainability and innovation.

Under the slogan “Explore the new balance“, the presentation of the latest news from CES 2023 in Las Vegas was shared locally, emphasizing the commitment to sustainability with the launch of the eScooters mobility category, without neglecting innovation.

On February 21, a presentation of Acer’s new products was held in Madrid, achieving an attendance of 45 media representatives with the call,  and monitoring and launching the press release with the latest developments of the technology firm, among which highlights the new category of urban mobility with eScooter.

In order to carry it out, the following was done:

• Search for media, influencers and KOLs assistants to amplify Acer’s news in their media, blogs, pages, social networking accounts, etc., to increase awareness and expectations of the brand in their announced products.
• Search for a space in Madrid, that was central, easy to access, that fit the format, activity, catering, the spokespersons’ talk, etc.
• Announcement for the mainstream media and influencers.
• Development of a press release localized to the spanish market and PR management based on media opportunities after the event.

• Acer’s visibility was increased in press and social media through a strategy of communications with TIER 1 mainstream media that enabled greater brand and product exposure across web, social and traditional media. This was achieved by publishing articles, news stories and press releases on relevant websites, engaging social media profiles, and collaborating with journalists and other key influencers that helped amplify Acer’s message.
• Development of the press release localized to the Spanish market and subsequent PR actions after the event, obtained a total of 54 hits with an approximate AVE of 902,436.7.