On the occasion of the second National Manzanares Cheese Fair, it was decided to call a press conference. The objective was to make known the fair in the most massive way to get the highest attendance.
Journalist from media specializing in gastronomy and wine and general press.
25 journalist attendees
Throughout the campaign press releases was sent: about the presentation, about the contest celebrated in the event, about the final results… They were sent in an intensive way and every request from the journalist was attend individually.
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